Crain Communications Inc posted Lester Wunderman, 'father' of direct marketing, dies at 98 Crain Communications Inc Midtown - New York:

Lester Wunderman, 'father' of direct marketing, dies at 98

Wunderman is credited with direct-marketing innovations like the 1-800 toll free number and the magazine-subscription card.

Lester Wunderman, 'father' of direct marketing, dies at 98
QR Code
Embed the QR code on your website:
Download
Copy