Find out if you’re under cyber-attack here #CyberSecurityMap #CyberSecurity #CyberWar
Customer Relationships - Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented ...
Road maps can be effective diagnostic deliverables for supporting analysis, relevant actionable deliverables for enacting a decision or useful communications mechanisms for ensuring that execution achieves the right business outcomes. Successful road maps require EA to leverage both art and social science to ensure the right message is clear and compelling.
Instead of mapping your customer journey and then figuring out what to do with it, begin the mapping process with specific operational goals in mind.
Ray Rothrock, CEO of cyber-defense firm RedSeal, explains how to weigh each threat and respond appropriately.
Imagine visualizing your most broken business processes, breaking down silos and bringing your whole team together in an empathetic, collective mission to make improvements. Sounds pretty good doesn’t it? It’s easier than you think! If you went to a conference related to business growth and innovation in the past year, it’s likely you heard about …
What do maps, trains, and emergency dispatch services have to do with one entrepreneur’s path to successful innovation? Everything.
How do you identify, measure, and resolve painpoints and difficulties that your customers experience when they are trying to do some job with your products?
CX pros everywhere are using customer journey mapping to develop better understanding of their customers. Ready to start your own mapping project? Watch the ...
Find out how to use an empathy map as a collaborative tool for agile teams to gain deeper insight into their customers.
Creating a customer journey map not only helps you understand where internal processes aren't working, but helps you identify the needs of your customer.
There are plenty of tools that can help you develop and implement great ideas—a user story workshop, story map, value proposition canvas, business model canvas, or even simply making a backlog of things to do. In this article, we will discuss a tool called impact mapping. Impact mapping is a strategic planning technique designed to clearly communicate assumptions of your product or service’s interdependent, dynamic relationship…
Don Charlton, founder of recruiting platform Jazz, explains how you can understand the type of leader and entrepreneur you are.
If digital transformation is supposed to be meaningful and lasting, companies must think about changes in products and processes more than changes in technology. But many companies struggle to look past the shiny promises that usually accompany new technologies. As a result, they dedicate too many resources and too much attention to the technology side of digital transformation projects. One approach to counter this imbalance is…
In the professional world, it is impossible to succeed without networking.
Before trawling Google for market research, ask “what secrets do operators know about this industry that casual observers do not?”
Journey mapping is an excellent tool that organizations can leverage to depict customer experience. The goal of journey mapping is to learn what customers care about the most – from initial product awareness, all the way through renewal or repurchase. A key component of building a journey map is using employees and internal teams to think like customers and detail out the important aspects of the…
Take a closer look at a customer/company interaction and map out that particular customer journey from the customer's point of view.
Pixie can find your wallet, and your keys, but someday it might do much more.