Our Annual review of all email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing automation.
How to segment your prospects with email marketing automation
When it comes to email marketing, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better.
Email Marketing Automation Tips that Will Drive Growth
Five questions to ask yourself to improve your email marketing automation results.
What Are the Benefits of Marketing Automation?
Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing.
Marketing Automation Is A Must
Marketing Automation Is A Must – But You Need A Strategy 5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing.
How and Why to Move from an ESP to Marketing Automation
When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity.
5 Ways to Complement Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential.
Why Use An Email Marketing Agency
At One Step Services, we use email marketing to promote our products and services. Typically, the job of creating and sending those emails belongs to me, the Communication Strategist. I consider myself a decent email marketer. I’ve read articles, I pay attention to the send reports, I keep our lists clean and organized. Plus, I have a great software program, iContact , to help me stay on top of everything. When it comes to keeping our current client base informed, my efforts do…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it's important to find a balance.
4 Email Marketing Tips for Event Planners
Every dollar spent on email marketing results in a $39.40 return on investment. But that’s easier said than done.
What’s Hot (And Not) In Email Marketing
With this milestone, I started thinking about some trends I see that are hot, and ones that simply are not. I’d love to hear your thoughts as well! 1. Individual-level messaging It’s not enough to segment by demographics on a higher level; consumers expect personalized messages. What I mean by individual-level messaging is each message …
Steal This: Three Email Marketing Tips from the Masters
A collection of the masters’ guidelines at DMA Advance, culled into three of the most surprising email marketing tips for you to try now.
Learn why permission marketing is integral to a successful marketing automation strategy.
3 Ways to Better Manage Marketing Automation
On Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing automation success with needless complexity.
8 reasons why your ecommerce business needs marketing automation
Here are eight solid reasons your ecommerce business needs marketing automation: Easier to personalize marketing campaigns Consumers want to see and hear things that are personal to them, especially in a world where they’re faced with increased noise and distractions. By being able to ask questions and collect
Successful Email Marketing 101
Email marketing is a vital tool for any business. Whether you’re a retail store, a business-to-business company or an online publication, there’s no doubt that email can be useful; IF you know how to use it correctly that is. In this blog series we will discover how to use email marketing in the most effective …
4 Reasons Why Marketing Automation Fails
Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it dif…
Guide to Email Marketing
Ecommerce and social media have fundamentally changed the average customer journey. Purchasing power, user reviews, and information about products and……
Email marketing trends 2020
Take a look at five of the top email marketing trends for 2020 to see where you need to focus your marketing efforts in the new year.
The Definition of Marketing Automation [In Under 100 Words]
Learn the definition of marketing automation software in under 100 words.