What Is the Importance of Nonverbal Communications?
What Does 'Digital First' Mean in Customer Communications Management?
To easily repurpose content across channels, use customer communications management software that uses XML or HTML as its native file format.
HP Exstream’s short guide to personalizing customer communications
As many of us begin to dig out from a long winter, the time has come to shift toward the annual ritual of spring cleaning. We often think of spring cleaning as a focus on ridding ourselves of excess home clutter, but what about the office? Have you considered the importance of “spring cleaning” yo...
How to Leverage Tech in Customer Communications
In our uber-connected world, every customer expects organizations to have a single, unified view of their relationship that includes all their interactions.
3 Trends Transforming Customer Communications
The customer communications management space is transforming (and growing) thanks to emerging tech and changing customer preferences.
How messaging impacts customer communications
It has the immediacy of a phone call and the persistence of email. It can be as brief as a tweet, or it can become as long as a letter. And it can backfire if used clumsily.
Customer Communications: What Customers Really Want
We are in business to serve customers, especially in our customer communications. Giving customers what they want is means doing what it takes to say “yes.”
How Customer Communications Can Cope in a Crisis
Once again weather is making the headlines and the forecasts make grim reading. Freezing winds thunder snow dangerous black ice are all apparently...
5 Ways to Get Customer Communications Right
It’s important to ensure your customers receive a convenient, personalized experience. Here are five ways communication technology helps meet expectations.
Top Ten Predictions for Customer Communications Management
Ten trends to watch out for in customer communications management software as customer expectations continue to evolve.
Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Transactional Regulatory-Driven Customer Communications Solutions | Venture Solutions Consumer Empowerment: How to Use It to Your Advantage Recently, I attended the annual MobCon event in Minneapolis put on by MentorMate , a Taylor Corporation company. MobCon is one of the top mobile technology events in the nation. In so many ways it brought home what I’ve been seeing over the past few years—consumer empowerment at unprecedented…
Why advertising should remain a key part of your communications mix
Kindle Advertising is dead It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the research…
Interview: What Populism Means For Corporate Communications
Diego Campal, who heads JeffreyGroup’s Latin American public affairs, says the first thing he tells clients doing business in populist countries is "don't freak out."
Why Donors Give, and How Communications Can Help
New research on donor motivations underscores the important role communications can play in helping nonprofits attract and retain donors. Based on interviews with more than 6,200 nonprofit leaders …
How Digital Customer Experience Software Has Changed in 5 Years
Digital experience technology has changed dramatically in just a few short years. How has it changed and what drove the change?
fied: Top Ways to Measure your Customer Communications Workflow
Over the next few months, I will continue to answer the simple question: Is your Customer David Day, EDP brings over 32 years of experience in the document management & mail indust,Articles
fied: Top Ways to Extend your Customer Communications Workflow
Over the last five months, I answered the simple question: Is your Customer Communications About David Day, EDP David Day, EDP brings over 32 years of experience in the document man,Articles
How to use the “direct mail basics” in all customer communications...
and avoid “disruption” in your marketing activities. The name junk mail implied that the receiver of junk mail did not request it. However, companies kept on mailing junk infesting everyone’s mail box about a decade ago. The US postal service made a lot of money. The largest mail volume for first ...
How Communications Platforms Drive Customer Engagement
Today’s digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations ...