Americans seemingly don’t want to let go of Rio 2016. The emotional attachment’s been apparent through ad engagement and endless comments on social media
How to Use Emotion to Boost Direct Marketing, Direct Mail Response and Landing Page visitors…
even when you positively need a great sales program to save your job If you’re like most people, you have a lot on your mind today. You’re thinking about a presentation you’re giving tomorrow, wondering how you’re going to pay for your daughter’s wedding, or maybe pondering whether to buy that new car you have your eye on. People are preoccupied with their own thoughts. These thoughts are filled with emotion and linked to our inner wants, needs, interests, joys, fears, hopes, expectations,…
Top 7 SEO Tools to Boost Your Content Marketing
Content marketing is becoming more important than ever before. Recent statistics show that B2B companies that uses content generate 67% more leads than those that do not. While content marketing hold…
B2H: How B2B Marketers Can Tap Into Human Emotion
(August 2, 2018) Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand, explaining what problem the solutions or services solve, or tapping into human emotion.
5 Tips to Boost Sales and Make Connections Through Content Marketing
In today’s competitive building products marketplace, contractors and builders don’t want to be sold to, they want custom content that resonates with their beliefS – and their brands. According to Entrepreneur, 7 in 10 buyers prefer to learn about a company through articles and other digital content. And with more than 40 percent of those buyers in the millennial age bracket, old-school communication methods simply don’t…
3 Tips for Creating Effective Infographics to Boost Your Content Marketing Strategy
When it comes to digital marketing, there are few techniques more widely used than the infographic. And when used effectively, they can provide a serious boost to any content marketing campaign. As n…
3 Reasons Why Influencers Can Boost Your Content Marketing
In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to k…
5 tips for crafting your website to create emotion
I recently wrote an article on three psychology hacks that influence emotion in design. Now, let’s dissect a website we recently designed and go under the hood to see what went into crafting a tool with a hefty goal of creating a positive emotion about a place that…Continue reading
How To Control Your Emotions in a Heated Negotiation
Good negotiators need to have emotional intelligence as well as cognitive intelligence, says the author of Getting to Yes with Yourself .
How to Spark Emotion Through Social Media
Spark emotion in your social media audience with these five simple words.
How brands are using emotion-detection technology
Are you in touch with your emotions? Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023.
How to Revive Old Content to Boost Your Marketing Results
What if you could take simple steps to update your content and get more ROI from existing efforts without having to publish anything new? You can. Do these three things.
Five Surefire Ways to Boost Your B2B Marketing Content's Readership
To engage readers of your B2B marketing content, write like a journalist so you can quickly grab readers' attention with key points you want them to take away. See how else to engage your audience.
6 Content Marketing Tips You Need to Know About to Boost Your ROI
Does your content account for all three parts of the buyer's journey?
Boost Content Marketing Results & Learn How LinkedIn Grew Their Blog by 30X
This new eBook from LinkedIn showcases the strategy and tactics that they used to grow their blog by 30X in just 18 months.
Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion
The New York Times, The Daily Beast and USA Today are dabbling in the practice.
How Emotion Cements New Products in Consumer Memory
What kinds of new products break into the consumer consciousness? What does it take to become a product that is top-of-mind for consumers? Emotion.
How to Boost Your Webinar Signups
Webinars are a great way to increase your brand's reach, but without registrants, there's little point. Increase your webinar signups with these tricks
Why Long Form Content Will Boost Your Conversions
Long form content can help you rapidly grow traffic, boost search engine visibility, increase social media shares and most importantly improve conversions.
How to Write Evergreen Content to Boost your Business
The demand for fresh and high-quality articles and content on websites is at an all-time high. Since Google’s updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Your website must also have a solid backbone of ‘evergreen’ content to stay relevant.