You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
How to Improve Your Facebook Ads ROI
It’s becoming even more important to get a decent return on your Facebook Ads spend. Which is why I’m here today to show you exactly how to do that.
How to create Facebook ads that get clicks and conversions
Creating social media content that's worth clicking is an important part of online marketing. More clicks equal more conversions, meaning more profits
How to: Creating a Remarketing Audience List for Facebook Ads
Most business people would agree that a proven, easy way to increase your sales is to target your existing customer base. They already have brand familiar
Facebook Saved Audiences: How to Save Time Creating Facebook Ads
Many advertisers complain that creating Facebook ads is time consuming, but the truth is that Saved Audiences are a simple way to increase efficiency.
How Much Should You Spend on Facebook Ads?
Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.
How New Facebook Ads Could Be Letting in Spam
Now that I'm seeing insanely good results with new Facebook ads, are the results too good to be true? Early returns show trouble brought on by optimized ads.
How to Create ROI-Positive Facebook Ads
Although Facebook is a powerful platform for building awareness, it's important to have an effective strategy in place for maximum impact.
Your One-Stop Facebook Ads Guide [Infographic]
The social landscape is increasingly a 'pay to play' game. Check out this Facebook Ads guide for tips on how to pick an objective, target an audience, etc.
How to Write Better Headlines for Your Facebook Ads
Discover helpful criteria and tips to make the Facebook Ad headline process a little easier.
How to make Facebook ads work with your fundraising
Finding and cultivating donors with Facebook ads just might work for you. But you have to know what you're doing. Here's a great post from the Hubspot Marketing Blog that can help: Facebook Advertising Advice: 10 Tips: Keep track of qualitative metrics. "Vanity metrics," such as shares and likes, shouldn't be what you're after on Facebook (see #8), but pay attention to them, because they are…
How to Track Offline Events with Facebook Ads
Facebook advertisers can now track sales that were made offline after a user saw or clicked on a Facebook ad. Here's how to do it...
Go Where the Buyers Are: Why Dealers Need Facebook Ads
Facebook Ads allow auto dealers to finely segment and target customers, and to get relevant messages in front of the right people.
How to Target Facebook Ads Based on Purchase History, Lifestyles and More
Would you like to get more out of your Facebook advertising? Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers? Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before. What Are Partner Categories? Within the past year, Facebook has launched…
How to Use Facebook Ads and Direct Mail to Generate More Sales Leads
Here's how you can use facebook ads and direct mail to generate more sales leads with hard-to-reach executives at key companies.
10 Things I've Learned While Learning Facebook Ads
Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.
What 12 Years of Facebook Ads Can Teach Us About Performance Marketing
Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one……
How to Create Facebook Reach Ads
Discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook ads.
Facebook is rethinking how it tracks ads
Facebook argued the ad industry's click-through rate doesn't tell the whole picture. So the social network developed a system it says is more accurate.
How to Make the Most of Facebook Mobile Ads
Are you paying for visibility on Facebook? Have you tried Facebook mobile ads? Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads. In this article I'll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing. Compare the Cost of Facebook Ad Types There are total of five placement options for Facebook ads you can use to bring attention to your brand or services: Right column on your Facebook…