People gaze five times longer at a video than at static content on Facebook and Instagram. So, what are you waiting for, to create one?
With the emphasis on Twitter, Facebook, Instagram, video and other digital areas, the basics of media training and interviewing can get overlooked.
The future has arrived and video marketing is the key to growth for your business. According to HubSpot, “4 times as many customers would rather watch a video about a product than read about it and…
Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so.
Now that video consumption has gone from primetime to all-the-time, how can brands capitalize on video micro-moments?
Integrating video into email, social and other digital channels can pay off big for marketers. Not only are more people engaging with video, but video interactions are helping drive increased revenue. Case in point: Email campaigns with video content can drive up to a 200-percent higher CTR than similar campaigns without video<br>Our new ebook, “The 3-Minute Guide to Video Engagement,” provides a step-by-step system to…
PR and marketing pros can cut through the noise online by combining storytelling skills with technology.
Discover a framework to quickly edit and produce quality YouTube video every time, and find recommendations for affordable tools to get you started.
Using video to convey your company's message? Learn how to make your corporate video more appealing to a larger audience with these seven tips.
It just makes sense to incorporate video in any marketing strategy - if it’s done right that is. Following these steps will ensure your success:
Media companies are pouring resources into video, but it may not be the holy grail for much longer.
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
With so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise.
Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it b…
If you can't convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.
We all know why we shouldn’t have an autoplaying homepage video…right? (It negatively impacts the site’s load time, it’s annoying to viewers, it makes watching the video the main call-to-action, etc…. ) And by the way, I’m not talking about moving imagery as a background,...
Have you been wanting to start hosting (or host more) live videos to develop your brand? Great! Then you’re ready to embrace the trend that is dominating social media. But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean …
Are you struggling with your video marketing efforts? Have you not gotten the results that you were looking for? In this blog, I have some tips for you to take your company’s video marketing to the…