How to Design a Postcard: 10 Elements for an Effective Direct Mail Piece
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
Top 10 Components of an Effective Direct Mail Campaign
20 Tips for Effective Direct Mail Fundraising
Online giving is the fastest growing direct marketing fundraising channel for nonprofits, but direct mail still accounts for the vast majority of funds raised. Of the nonprofits included in Target Analytics' 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, direct mail comprised 79% of giving,
11 Tips for More Effective Direct Mail Envelopes
The direct mail envelope is both the easiest and hardest part of every direct mail package. It's easy in that there's just not that much space to fill with copy or design. But it's hard in that there's so much riding on what you say or don't say. The envelope plays a huge role in determining whether your direct mail package gets opened or trashed.
5 Tips for Effective Direct Mail Marketing
Agency Access – The Lab April 9, 2012 @ 10 a.m Question: What are some examples of effective calls to action for direct mail pieces? Just to make sure that we’re on the same page, let’s clarify what is meant by “call to action.” A call to action is the copy or graphic you place on your marketing piece to grab your readers’ attention and get them to take action. Direct mail pieces often have short life spans, if any at all, so…
How to Make Effective Direct Mail Campaigns
By merging your offline and online marketing, you can make effective direct mail that wins and keeps customers. Here are some tips to get you started.
How To Order Direct Mail
Step by step tutorial of how to order Direct Mail. Check out our Direct Mail FAQ here: support.printpapa.com/kb/c39/direct-mail-service.aspx
4 Tips To Build an Effective Direct Mail Marketing Campaign from Experian
Direct mail marketing tips: How to build and get the most from your next direct mail campaign.
5 Tips For Getting Your Direct Mail Message Read
It used to be that direct mail was the low cost option for marketing. Now, with all of the digital marketing methods out there, direct mail was not as cost effective as it used to be. However, direct mail still plays an important role in marketing and is worth the investment. Here at Bluegrass, we …
Millennials and Direct Mail
Millennials - the principal drive in our economy and how businesses engage with them. Infographic: Direct Mail and Millennials.
Top "Don'ts" for Direct Mail
When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more...
The Ultimate Guide to Direct Mail
One in two people prefer mail over email. It might be time to send direct mail to your prospects and customers. In this guide, I'll explain direct mail fundamentals, share examples of successful campaigns, and more.
MI Printing: How Effective is Direct Mail Marketing?
How effective is Direct Mail Marketing? It depends on two very important parts. The quality of the printed piece and the quality of the "...
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
6 Tips for Creating an Effective Internet Direct Mail Campaign
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
How to create a direct mail campaign
Determine your objective What is it that you would like your direct mail campaign to accomplish? Generate new leads, receive a new order, notify people of changes within your organization, brandin...
This is a very common question our clients ask, especially the smaller ones. They need to know if they should A/B test. The easy answer is "yes."
Asendia :: How to make your direct mailings to France more effective
France is one of the most thriving e-commerce and publishing markets in the world ‒ but if you’re considering expanding your business into the country, how can you reach your target audience? Direct mail is one of the most effective ways to raise brand awareness and build relationships with French consumers.
10 of the best direct mail examples
Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.