Mobile advertising has long been considered a fringe issue in marketing strategies. However, as ...
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its...
Mobile advertising budgets continue to climb because it works! Learn what you need to do to keep up and not get left behind.
There are three very solid reasons why mobile advertising is different than online advertising, and should be treated as such.
The famous author of the books Buyology, Brand Sense and Brandwashed- Martin Lindstrom; conducted a study to explore the way a person’s brain responds to a brand v/s. a religion. The findings of this study suggested that people’s brain activity when viewing brand imagery such as from Apple and
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
New and fresh creative examples of advertising ideas to inspire you.
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
Discover six LinkedIn tricks to juice the most value from the network.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
AT&T and competitive ads were tagged for everything from type of humor to storylines.
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
Learn the basics of social media advertising to get campaigns up and running in no time.
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.