How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
100 of the World's Rarest Sneakers Are Up for Auction
Sneakerheads might want to get their credit cards out. In the first-ever auction of its kind, Sotheby’s and Stadium Goods have partnered to offer the “Ultimate Sneaker Collection” — 100 of the world’s …
100 of the World’s Rarest Sneakers Are Now on Sale at Sotheby’s
The most sought-after, limited-edition drops in sneaker history.
Sotheby's is auctioning 100 of the "rarest sneakers ever"
Sneakers aren't Soethby's usual territory. But the world's oldest fine-art auction house recognizes the position they hold in culture today.
About AR Metallizing and how metallized paper is made.
About AR Metallizing and how AR Metallizing produces its metallized paper.
How bots are shaping the sneaker industry
FARGO — Buying sneakers isn’t what it used to be.The days of visiting a shoe store the day of a long-awaited release, waiting in line to grab the right size and interacting with a salesperson are seemingly a thing of the past.
8 Step-By-Step Tips to Clean Your AR
Tips on how to clean your AR and ensure your rifle’s optimal performance!
100 demos, 50 pitches, and a year with AR and VR: What we’ve learned
We received our first market-ready VR headset at Madrona almost one year ago now, and since then, we have done VR (Vive and Rift) and AR (HoloLens) demos for over 100 people who have stopped by our office to check out the next big computing platform. We have done demos for kids, parents, grandparents, pro football players, elected officials, company executives, gaming enthusiasts, people who never game, and people all over the spectrum from skeptical to extremely excited about VR. We have also…
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
A First-Timer's Guide to Turning AR Into ROI
The good news for your company is that AR is widely available to nearly anyone who wants to adapt it -- using a tool which, would you believe, is on Facebook?
Meet the Collector Who Just Bought 99 of the World’s 100 Rarest Sneakers for $850,000
100 of the Rarest Sneakers Ever Made Are up for Auction
Sotheby’s is auctioning 100 of the rarest sneakers ever made in collaboration with Stadium Goods. The online-only auction is now open for bidding and closes on July 23.
Sotheby's Auctions Off 100 of the Rarest Sneakers in History
Now through July 23, the 'Ultimate Sneaker Collection' is up for grabs.
One Buyer Now Owns 99 of 100 Rarest Sneakers in History
Sotheby’s has sold 99 out of 100 pairs of rare sneakers less than a week after presenting the “Ultimate Sneaker Collection” for auction. The auction, which began July 11 and closes July 23, is a collaboration...
Viola Davis reveals why she wore sneakers to the Emmys
"I said I will only do it if I can wear sneakers."
Sneaker of The Week: Air Jordan 1 Top 3
The model is best loved for its Chicago, BRED and Royal colorway, and this latest pair is a mix of all three.
How Converse Became the Biggest Little Sneaker Brand on Facebook
We spoke with Geoff Cottrill, CMO of Converse, about how the brand found success on social media platforms and stays true to its roots.
This Is Your Shot at Owning 100 of the Rarest Sneakers of All Time
Stadium Goods and Sotheby's are hosting an online auction of coveted sneakers.
Sotheby's Partners With Stadium Goods To Auction Off 100 Of The Rarest Sneakers Ever
Sotheby’s recognizes the evolving luxury market and taps into a new kind of collector for them.
Russell Threet (Mena, AR)’s review of Top Ten Ways to Be a Great Leader
The measuring bar for me to call something a great book is that it genuinely teaches me something. To call a book a must read the book has to actually impact me enough that it changes the way I do something in my life. This book is a must read for a leader in any capacity or anyone that hopes to be a leader. There is too much to write about to condense into one book review but I will tell you that…