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Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.
Retarget ads towards prospects who have already shown an interest in your brand. This is an essential part of an integrated marketing strategy for the hospitality industry.
Email marketing is a hugely beneficial marketing tactic if implemented in the right way. For many businesses, the main focus is on creating new content, new opportunities and getting new customers to come in but this doesn't have to be the case.
Online marketing is vital to Australian hospitality businesses competing for marketplace attention. Hospitality management training can help you understand the importance of digital marketing to your business.
Social media and “Big Data” is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. The total amount of information available is just exploding, today
Planning a getaway? Consider destinations, hotels, and tour operators that meet Global Sustainable Tourism
Find digital marketing blog posts and articles, full of ideas for acquisition strategy, customer insight, global marketing, visibility and more at iCrossing.
What You Can Learn About Entrepreneurship From Hospitality-Driven Thinking - Customer Focus at every business stage
Max Goldberg, co-owner of Strategic Hospitality, describes how you can preserve integrity of a product by focusing on long-term goals.
As the marketing landscape explodes with new media channels, hospitality marketers have an increased number of methods by which to raise the visibility of their brands.Gone are the days of relying solely...
Any brand that strives to become an international one faces a challenge: going global actually means going local in many different countries at the same time. And you cannot get popular worldwide without knowing marketing specifics of particular coun...
No one ever said the world of global ecommerce was simple to navigate. But those retailers who embrace global ecommerce will, in fact, rule the world.
Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.
Now that Pinterest is looking to make a name for itself abroad, it's likely going to have to find a different user niche in each new market.
We started with a clear business objective – ensure that global campaigns would engage strategic audiences in targeted buying centers and be implemented effectively by any SAP marketer throughout the world.
Converting a local brand into a global success is a daunting challenge. SEO can help in this effort by building awareness, influence and reputation.
Tassilo Festetics shares how in-house technology innovation is helping AB InBev enhance its products and service.
Expanding into the global market can be challenging. Use these tips and advice on expanding your business reach, boosting your brand, and raising revenues.
I recently prepared a workshop with an information technology company that wants to enter the German market in a rather mature area. As I was laying out the steps we needed to cover and the preparation that the client should do prior to the workshop, the CEO suddenly became enthusiastic and said “if we can just get …