The 10 Most Misleading Social Media Metrics in the World
Are you confused by misleading social media metrics? In this article we cover 10 of these metrics and why you might want to start ...
10 Books, Celebrities, and TV Shows That Started with Social Media
If you ever ask yourself whether social media is an important marketing tool, you should step back and think about the following books, TVs shows, blogs, and unexplainably famous pop star who all were first noticed through social media. We've got ten here who were highly successful through their social media.
The Minimalist's Guide To Social Media Metrics
The buzz around startup culture lately is all about "minimum viable product." It's the idea of creating a product as quickly as possible — in its most mini
A Great Company-Wide Social-Media Policy Starts at the Top
Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Social Mentions Beginners Guide
In this 7-part series, we’ll break down the social metrics you should be tracking. Today, we’ll kick off with social’s building block metric: Mentions.
Social Media Metrics vs. Social Media Analytics: Learn the Difference
Did you know that your social media analytics reports are really only metrics reports? Learn the difference so you can create better analytics reports.
4 Tips for Understanding Social Media Metrics
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important ques…
The 10 Most Important Social Media Metrics to Monitor
Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles,…
Social Media Metrics How to Chose What Works
Interested in building a dashboard to track key social media metrics? Discover which metrics to track and how to organize them into a simple dashboard.
What To Do About Broken Social Media Metrics
What To Do About Broken Social Media Metrics - Christopher S. Penn Marketing Blog
How to Make Your Social Media Metrics Matter
MaassMedia, LLC is a boutique digital analytics consulting firm that partners with all types of organizations to break through the clutter of their digital data.
Social media metrics: Learn if a strategy is working
Is the social media strategy working? This is a question many real estate professionals may ask themselves. Thankfully, metrics are the answer.
Sentiment Analysis Beginners Guide
In this 7-part series, we’ll break down the social metrics you should be tracking. In part two we'll explain how to measure sentiment online.
How Companies Fail With Social Media Metrics
Social Media - Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
9 Top Social Media Metrics to Monitor
Social analytics only help you if you know what you're measuring and why. Here are 9 social media metrics to consider for a variety of brand goals.
What Are the Right Benchmarks for Your Social Media Metrics?
Learn how to track the social media metrics that matter
The Social Media Metrics That Really MatterLinkedInMarketing metrics are the signposts that point th...
What Social Media Metrics Should You Be Measuring?
Your company has gone through the effort to create a social media presence. Your Facebook Instagram ...
The Top 8 Social Media Metrics for Advertisers
Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you……
Social Media Metrics Your Business Should Track
When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why.