Get rid of junk mail by improving the direct mail offer and increase response

4 Direct Mail Marketing Tips Customer Acquisition

Get expert insight on effective customer acquisition with these 4 direct mail marketing tips. Strata Company is a leader in modern direct mail marketing.

How to choose the right envelopes for your direct mail campaign

Making sure you send your direct mail in the right type of envelope may not be top of your priorities, but it's key to getting the most bang for your marketing buck<br>Making sure you send your direct mail in the right type of envelope may not be top of your priorities, but it’s key to getting the most bang for your marketing buck.<br>Whether they admit it or not, a lot of people can’t help judging a book by its cover when…

Why direct-to-consumer brand Parachute prefers direct mail to display ads

As direct-to-consumer brands reach the limits of online advertising, startups and larger players alike are turning to new twists on old-school strategies.

6 Effective Direct Mail Campaign Examples by Hot Tech Startups

Looking for direct mail campaign examples that are proven to work?. Check out 6 marketing examples by hot startups to spark ideas. Get started now.

The 6 Direct-Response Marketing Secrets Every Marketer Must Know

Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.

17 Tips for Increasing the Selling Power of Your Ad Copy

Put these tips to work for you when you're writing ad copy and you'll see your writing improve.

Dual Purpose: 4 Ways You Can Increase Both Traffic and Conversions

They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions.<br>The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by…Read More ›

Small Business Marketing Tips for 6 Industries

If you work in any of the following professional fields, read on to improve your marketing techniques.

How CIOs can improve B2B social marketing

The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP.

5 Tips On Providing Stellar Social Customer Service

Provide social customer service to improve your customer support flow. Learn more about social media customer service in this blog post.

Why You Should Choose to Use Mailing and Fulfillment Services

Rather than trying to take charge of everything yourself, hire the experts to help complete all your mailing and fulfillment needs.

Why Brand Marketers Should Think Like Direct Marketers

11 digital platforms and tips to improve your advertising strategy

As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...

An Unparalleled Technique to Increase Sales

Are you losing sales you feel you deserve to win? Adapt this technique to increase sales: use specificity to build your credibility.

Increasing Sales by Answering Customers’ Questions

An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.

Measure Emotions In Customer Experiences To Improve Loyalty

Do you know how your customers feel about their experiences with your firm? Customers’ emotions can damage — or improve — customers’ perception of the overall experience and your firm’s ability to grow. Customers’ emotions affect whether you’ll lose or keep them, whether they will buy more or less from you, and whether they will …

8 Ways to Increase Traffic to Your Business Blog

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to …

401+ Ridiculously Useful Power Words To Increase Conversions

401+ examples, where to use them, and how to combine power words for more sales, signups, and conversions.

6 Ways To Increase Your Brand's Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.