Harris Beach Pllc
Ithaca, NY:
Four Tips to Help Avoid Surprises in Purchase and Sales Order Terms and Conditions
Glossing over purchase and sales order terms and conditions can lead to severe consequences for your business. These tips help you avoid the unexpected.
How Will Millennials Influence the Future of Purchasing?
Whether you like it or not, millennials are coming into the supply chain and are beginning to be the employees in charge of purchasing.
4 Powerful Strategies to Guide Your Buyers Through the Purchase Cycle
Did you ever think about the role UX and web design play in curbing your shopping-cart abandonment dilemma?
5 Marketing Mistakes to Avoid
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
Tips for Making Major Purchases Online
The convenience that comes with online shopping is what makes it very popular. You can shop for anything from anywhere, and you will not have to travel to
What Is Point of Purchase Marketing?
Point-of-purchase marketing is messaging delivered to customers after they’ve already stepped inside your store. When you have a brick-and-mortar location,…
How Colours Affect Purchases
There's no question that colours and visual appearances of products massively affect the purchases that we make. With more and more things now needing to look
What is B2B Purchase Intent Data?
The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.
The Top Factors That Slow B2B Purchases
B2B buyers say not having enough information was the top factor that slowed their most recent purchase. Check out many more reasons this study found for slow buying cycles.
Your Guide to Increasing Purchase Frequency
There are many reasons why increasing your customers’ purchase frequency is so important. Let's detail them and show you how to excel
3 HUGE Mistakes To Avoid With Your Online Marketing
With the power that online marketing brings comes responsibility and as a marketer, it’s up to you to avoid these crucial marketing mistakes.
Increase Repeat Purchases with Cohort Analysis
In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and……
Nudge Your E-commerce Customers to Purchase with these Tips
It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later. And that’s okay. But that doesn’t mean that you shouldn’t be taking measures to … persuade visitors to act sooner rather than later, alleviate anxieties, leverage psychological momentum, and ensure that you don’t make customers jump … Continue reading Nudge Your E-commerce Customers to Purchase with these Tips
How to Maximize Post-Purchase Customer Engagement
The cost of acquiring a new customer is usually much higher than encouraging sales to existing customers. As such, most consumer-facing organizations are focused on deploying a variety of strategies to maximize post-purchase customer engagement.
How Emotions Drive B2B Purchase Decisions
We like to think we’re rational and logical, that we identify then assess the options, evaluate the consequences then make solid, well-thought-through and The value of building emotional connections is not restricted to B2C markets.
40% of Americans say this was their last big purchase. What is it?
Why I purchased DVC direct AND resale.
I get asked this question a lot: “Why did you buy points directly from Disney and also purchase resale”? There are a few reasons, and since this blog is supposed to be ‘personal…
What Are the Top Purchasing Drivers of Speech Analytics?
Speech analytics offers operational benefits to contact centers. Discover the top purchasing drivers of speech analytics for CallMiner customers.
How to Map Your Customers’ Path to Purchase
Mobile and the Internet have made the path to purchase for the consumer much easier, and simultaneously, much more complex for the brand and retailer.
It takes five purchases for a customer to become loyal
It takes five purchases for a customer to become loyal Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that.
