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Finding the Appeal in Unsexy Social Media

Some industries lend themselves to social selling. Sex sells, and in the era of food porn and wanderlust, some industries have it made in the shade. But for the rest of us who aren’t working for apparel, food or car companies, more hustle is required. Hear from social media strategists working in less visually appealing industries about what it takes to engage truck drivers, garbage collectors and computer geeks to drive engagement and convert interested parties to die-hard brand ambassadors.

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