How to Read Your Google Analytics Reports: The Basics
Google Analytics is a great tool to use to track your website activity. You may ask yourself: “How many people come to my site?” “How do they get there?” “How long do they stay?” If you ask any on…
What analytics reports should I be looking at?
How to Measure Social Media Using Google Analytics Reports : Social Media Examiner
Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing.
A guide to advanced Facebook Insights: Analytics and actions
Facebook Insights gives you a lot of data. Understand this data on your Facebook Business Page with this helpful guide.
Why is prescriptive analytics essential for businesses?
Listen to this podcast to hear Ferenc Katai, offering manager for IBM ILOG CPLEX Optimization Studio, share his thoughts on why prescriptive analytics is essential for businesses.
Marketing Monday Report: What Small Business Marketers Rely On
According to a new report, small business marketers rely on digital, automated and email marketing in order to be successful. Are you using the right tools?
Why Omnichannel Analytics is the Marketer's Key to ROI Attribution
With so many channels to chose from, and the ever-evolving customer path-to-purchase, your key to ROI attribution lies within omnichannel analytics
Marketing Analytics: Now that marketers can collect data, interpretation is the top challenge
Technology is fantastic. But, it’s not magic. Marketing analytics can be extremely powerful. However, just like any other tool or technology, it takes hard (and smart) work to turn data into knowledge. So, in the MarketingSherpa 2013 Marketing Analytics Benchmark Report (sponsored by Paramore), we asked marketers … Q: What were your organization's most frustrating challenges with marketing analytics in 2012? Then, we asked your peers…
How to Automate Your Google Analytics Reporting
Thanh-Trang Hoang-Le, one of MaassMedia's digital analytics reporting experts, explains how to automate your Google Analytics reporting through the interface...
What Can We Learn From the Top 30 Brands on Facebook? (Report)
Top brands are posting less frequently and using more video content in an effort to generate more meaningful engagement among fans.
How Analytics Has Changed Marketing
Data is now an integral part of marketing. It is essential for developing your campaign creatively, knowing which channels to push them through, and for measuring. According to CMO Council Executive Director Donovan Neale-May, 42% of marketers have installed more than ten solutions across marketing, data, analytics or customer engagement technologies, over the course of the last five years, with ... Read More
Facebook has slashed marketers' organic reach. Now what?
Companies' organic Facebook page reach has dropped as much as 76%. Engagement an average of 35%. How does this affect your inbound marketing strategy?
A Marketer’s Secret Weapon to Analyze Facebook and Instagram Campaigns
In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive.
The Marketer's Guide to Facebook Live [Free Guide]
Get access to this guide on Facebook Live to discover how broadcasting live can build your audience.
How D2C Marketers Are Adapting to Changes at Facebook
Direct-to-consumer (D2C) brands have traditionally relied on Facebook for cost-effective, performance-based marketing. But with climbing rates and uncertainty surrounding the roll back of Facebook’s ad-targeting features, D2C marketers have started diversifying their advertising strategy.
The Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics hav
Why Brands Should Like Facebook Analytics
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Holly Maust, director of analytics at Moxie. Facebook measurement is no longer as easy as reporting how many likes, fans and shares your brand received. Data sophistication and intuition now play... Continue reading »
Facebook Analytics: What Marketers Need to Know
Learn how Facebook Analytics compares to other analytics tools, and discover new ways to analyze funnels and the lifetime value of a customer.