Get how-to marketing advice for your content strategy, including brand content as well as B2C and B2B content marketing samples, case studies.
A Vertical Guide to Content Marketing
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own challenges, concerns, and potential benefits when it comes to content marketing. Jessica Davis of Godot Media has addressed these issues in an ongoing series…
How Important is Content Marketing? Very!
In the BtoB study, "Content Marketing: Ready for Prime Time," 47% of marketers indicated that the biggest challenge they face in deploying a more aggressive content marketing effort is lack of resources, closely followed a lack of ability to produce strongly engaging materials (46%) If you're not currently taking advantage of all that content marketing has to offer, you are likely missing out on a significant…
Content marketing lessons from Hollywood
The entertainment industry is showing us how to do branded content right. Here are some ideas you can steal.
Content Marketing and SMBs: What’s Trending
We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small… [Read More]
A Guide to Marketing Genius: Content Marketing [Infographic]
Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
The 10 Commandments of Content Marketing
The 10 Commandments of Content Marketing | Content Marketing, Marketing Strategy
What Will Be the Future of Content Marketing?
I recently spoke with Michael Brenner, CEO of Marketing Insider Group, and co-author of the bestselling book, "The Content Formula," concerning the current state of content marketing, and what to expect in 2017 and into the future.
Guide to Facebook Content Marketing
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Content Marketing in Business, What Is It?
What if you think about content marketing not so much for what it looks like but for what purpose it serves? Creating a strategic content marketing picture.
Secrets To Seductive Content Marketing
To succeed in today’s age of empowered and time-starved consumers, you need to entice them before they’ll reach for their wallet.
How to Become a Content Marketing Expert
Authority is a content marketing training and networking community designed to accelerate your skills and success.
Why content marketing is going Hollywood
Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.
20+ Minutes of Content Marketing Tips for Ecommerce
Content marketing for ecommerce can be more challenging than for lead gen sites, but there are plenty of tactics and strategies that can attract and convert customers. I recently had the pleasure of joining Arnie Kuenn from content marketing agency...
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them
Content Marketing and Native Advertising: What's the Difference?
The recent buzz over the FTC native advertising workshop and its consumer warning about the potential for deception have some marketers scratching their heads about how to create content that won't get them into trouble. People have confused content marketing with native advertising in the past, and I'd like to clear things up
Content Marketing Advice
Tendo Insights provides advice on content marketing, content strategy, demand generation, thought leadership, and social and influencer strategy.
What is content marketing again?
Content marketing deserves a little more focus on what it is and what it can do for you. Content Marketing is a lot more than creating content for SEO.
How to Swim in Content Marketing Waters
Everybody’s doing content marketing well - except publishers, who too often confuse it with marketing content. Charlie Rapple shares thoughts on getting it right.
How To Build A Content Marketing Strategy
Shweiki Media has teamed up with Michael Brenner, CEO of Marketing Insider Group, to present a webinar how to build a successful content marketing strategy.