LA Perlita
Willard, OH:
Do you know your middle-of-the-funnel metrics?
Learn the middle of the funnel metrics that can help convert more top of funnel leads into bottom of funnel buyers. The middle of the funnel often goes forgotten. Not today.
7 Signals You Can’t Ignore With Your Content Marketing Metrics
If you’re not tracking these key content marketing metrics, then you’re going to find it nearly impossible to hit your goals and grow your business.
Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
How Search Intent Is Redefining the Marketing Funnel
Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
The Top Online Lead Generation Tactics and Metrics
From email to content marketing, discover what the top online lead generation tactics and metrics are for marketing, sales, and business professionals.
How to Build a High-Converting Marketing Funnel [Infographic]
Sales - Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
![How to Build a High-Converting Marketing Funnel [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2016%2F07%2F14%2Fi%2Fhow-to-build-a-high-converting-marketing-funnel-infographic.jpg)
What You Should Measure in Your Marketingand Why
Metrics & ROI - Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics.
6 Steps to Nurturing the Sales Funnel with Social Media
Businesses have engaged customers with what has often been called the “Purchase Funnel.” Here are 6 steps to nurturing the sales funnel with social media.
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
Everything You Need to Know About B2B Mid-Funnel Content
Many marketers neglect mid-funnel content with disastrous results. Don’t let that be you.
How Video Marketing Can Transform Your Funnel
Maximize your reach and increase brand awareness with video marketing. Leverage your brand and take advantage of some of these video marketing strategies.
How to Match Key Metrics With Your Content Goals
You wouldn't track your height to measure your weight loss. Don’t make that measuring mistake in your content marketing either – Content Marketing Institute
How to Become a Marketer Who’s Obsessed with Metrics
Back when I was an Internet newbie, I had no idea what numbers to focus on. I would look at Google Analytics. I would see lots of numbers. And I would be
Don't Fall for Vanity Metrics When Measuring Social Media ROI
Social Media - Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.
Marketing Metrics Overload: What Really Matters
Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. To avoid getting caught in the madness of the data sphere, take a look…
6 Key Social Data Metrics You Should Monitor
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and focused.
Why influencer marketing has a metrics problem — and how we can solve it
Influencer marketing is a growing opportunity, but measurement challenges make it harder for marketers to buy in.
What Are Customers Looking for at the Bottom of the Funnel?
At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addresse…
How Does An Inbound Marketing Funnel Work?
This blog includes a Smart Insights infographic, detailing the ct inbound marketing funnel.
