Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.
Direct mail still rules in fundraising
Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…
Direct mail How To guide
Reserve a copy of our direct mail guide, The Essential Guide to Direct Mail: Everything you’ve always wanted to ask.