Eye Comm Inc.
Santee, CA:
direct mail marketing must be honest
Did you know that direct mail is considered by recipients to be the most trustworthy of all marketing channels? Direct mail honesty is important!
What Are the Benefits of Direct Mail Advertising?
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
Top 3 Direct Mail Mistakes
Over the last 25 years, I have seen a lot of direct mail mistakes.
How to give your direct mail campaign an extra punch
Despite the fact that direct mail marketing campaigns are more costly and labour-intensive than digital campaigns, they are very effective - if executed pr
How to Integrate Direct Mail Marketing in the Digital Era
Business mailing lists still rank among the most customizable and therefore most effective methods for messaging an audience of potential customers. Direct mail may not necessarily be the cheapest, b…
How to Set Direct Mail Goals
One of the main reasons direct mail campaigns fail is because there were no clear goals. Before you start to work on your direct mail campaign, sit down and set your goals.
7 Tips for Awesome Direct Mail Copy That Sells
Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websit...
How to Create Sticky Direct Mail
After your first hurdle of grabbing attention so that your direct mail piece doesn't end up in the trash, the next hurdle is drawing them in.
10 Direct Mail Marketing Mistakes to Avoid
Before you send out your next marketing campaign be sure NOT to make these mistakes.
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
3 Tips for Getting Your Direct Mail Marketing Letters Read
Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing di…
Direct Mail: How to Succeed in a Digital Era [Infographic]
Direct marketing not only has a place in modern marketing campaigns but also pairs well with other channels. See how direct marketing can help create a multichannel experience for buyers.
![Direct Mail: How to Succeed in a Digital Era [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2017%2F11%2F22%2Fi%2Fdirect-mail-how-to-succeed-in-a-digital-era-infographic.jpg)
How to Track Your Direct Mail Response
There's more than one way to track your direct mail results, so don’t feel like you have to go buy sophisticated software to accomplish this task.
5 Tips from the DMA/Neopost Effective Guide to Direct Mail Campaigns
How to create awesome direct mail campaigns, courtesy of Neopost and the DMA.
Direct Mail Still Works: How To Use Tech To Elevate Traditional Marketing
It's important to embrace technology, but that doesn't mean you can't utilize it with traditional marketing methods.
How Can a Direct Mail Marketing Campaign Benefit Your Business?
In this highly competitive and technologically advanced world, the success of your business may be greatly attributed to your marketing approach. In light of this, it is vitally important that you ar…
Should You Invest in a Direct-Mail Postcard Marketing Campaign?
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their w…
16-Plus Design Tips to Make Your Direct Mail Shine
For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique your recipients' interest: excellent design.
3 Common Direct Mail Questions and Answers
Direct mail can be a complicated and intimidating marketing channel if you are not familiar with it. Don’t let that stop you from using it.
The Questions You Should Ask Your Direct Mailing List Provider
In a world where we rely more and more on the Internet, a direct mail marketing campaign can help to differentiate your business from its competitors. Direct mail can often be a welcome change from t…
