Digital Advertising Passes TV Advertising in Revenue
Advertisers are now spending more on mobile and desktop than TV. Is digital advertising the new 800-pound gorilla, or will TV advertising remain a major player in the marketing landscape?
How to achieve both creativity and relevance in your digital advertising
Why do some ads stick with us while others go unnoticed? There’s no shortage of creative c...
vendasta.com
How digital advertising spillover affects your organic seo
Did you know that when you advertise you may see changes in your organic rankings? This is due to the very real but often-ignored occurrence dubbed 'advertising spillover'. In this post, we'll examine how advertising spillover happens and what to do about it.
2040digital.com
What is happening with digital advertising revenue?
Digital advertising revenues fluctuate as marketers and advertisers seek more and more data to prove ROI for their spend. Learn about the major impacts.
meatingplace.com
How poultry companies are using evolving TV advertising formats
There is no doubt in my mind that television advertising has contributed to the gap between consumers and the source of their food. The primary reason is that showing a steer to sell steaks is not...
yourstory.com
How influencer marketing is redefining digital advertising landscape
Influencer marketing is a valuable channel to create ongoing conversations about brands on social media platforms by recognising the power of social media presence.
smartbrief.com
6 social media trends revamping digital advertising
Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.