How to Use Direct Mail Effectively for Nonprofit Fundraising

Every penny counts in charitable or nonprofit organizations, so it’s understandable that some are cautious about investing funds in direct mail efforts. Direct mail, however, has a special, tangible quality that can give weight to worthy causes. Keep in Touch with Existing Donors Your house list is your richest source of possible funds. This is … Continued

3 Fundraising Direct-Mail Trends

The "Cross-Channel Fundraising Tips and Trends" report is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct-mail and e-mail archives (the most complete direct marketing archive in the world) and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up.

Direct mail still rules in fundraising

Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…

20 Tips for Effective Direct Mail Fundraising

Online giving is the fastest growing direct marketing fundraising channel for nonprofits, but direct mail still accounts for the vast majority of funds raised. Of the nonprofits included in Target Analytics' 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, direct mail comprised 79% of giving,

Direct Mail for Nonprofits 101

10 Key Fundraising Best Practices for Direct Mail

Here are 10 direct-mail fundraising best practices shared by Valerie Kagan, president of VK Direct, during her session at Fundraising Day in New York.

How brochures kill direct mail fundraising

Hey -- how'd you like to know an easy way to increase the cost of your direct mail fundraising -- decreasing response at the same time? Here's how: Add a brochure to the package. It works like magic to make things worse! Brochures almost always depress response in direct mail. (There are, no doubt, exceptions to this. But they are rare. I've never seen a brochure improve results. Or even stay even with a non-brochure mailing.) Here's a fairly typical brochure. It was…

How to Read a Direct-Mail Fundraising Letter

A fundraising letter passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to express an opinion. Here are a few tips that might be helpful as you review fundraising copy.

10 Ways to Boost Fundraising Results with Direct Mail

One simple way to increase your ROI without blowing your budget is to personalize your mail.

Hearing from Nonprofit Fundraising Thought Leaders.

By Carol Rhine, Principal Fundraising Analyst at Target Analytics. A team of us at Target Analytics analyze the performance of direct marketing fundraising every quarter, and I present that analysis by webex. For the past ten years the headlines have been nearly …

What Every Non-Profit Ought to Know about Direct Mail Fundraising

Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money. Picking up the phone to call a donor takes courage, but it doesn’t cost money. Sending out an e-mail is

Why non profits should use direct mail for fundraising

Why is direct mail important for non-profits? Direct mail marketing helps you find potential donors. Direct mail marketing keeps you in contact with your current donors. You can let your donors know what your organization’s current needs are.

How Direct Mail can Help Charities Raise Awareness and Assist Fundraising

Charity Direct Mail, find out how Direct Mail can help charities raise awareness and assist and why Direct Mail still has a place in todays market

5 Branding Tips for Your Next Nonprofit Fundraising Campaign

Discover the branding techniques used by GiveCorps during its Giving Tuesday campaign that your nonprofit may want to consider.

Nonprofit Fundraising, Part 1: How to Plan Your First Successful Event

Nonprofit fundraising isn’t easy. Even if you have the cause, idea, and enthusiasm needed to run a successful fundraiser — pulling it off is easier said than done. How can you make sure your fund…

Direct mail continues to deliver top rewards in nonprofit industry

Nonprofit marketers continue to rely on their long-standing marketing strategies, direct mail in particular, even as they move to integrate other online and social media elements into their fundraising arsenals.

Nonprofit Fundraising: How to REALLY Get to Know Your Donors

Nonprofit Fundraising: How to REALLY Get to Know Your Donors Everyone knows the key to successful fundraising is understanding your audience. Speaking to current and potential donors with a tone and message that resonates with them and via a method they prefer is a proven path to increased donations. The thing is, in order to... Find Out More

Why is Direct Mail Seeing a Resurgence?

The world of Direct Mail is rapidly changing and where once it was universally regarded as a dying marketing medium, today it seems that today this medium is bigger, better and more innovative than e…