Expert tips to increase Email marketing ROI “Show me the money”, is what we hear these days. Marketers walk around using reporting tools and spreadsheets to measure what works best Email marketing ROI is a metric that shows how much the Return On your email marketing Investments are. How much money is earned in relation to the money spent. But knowing your ROI isn’t enough. 3 experts give tips for measuring and increasing your email marketing ROI. Email marketing has a good ROI…
10 Email Marketing Myths Killing Your ROI
Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you …
6 Email Marketing Tips to Increase the ROI of your Campaigns
Email marketing is an effective way to increase your income. Learn how your email marketing campaign can increase your ROI with this article.
How to Improve Your Email Marketing With Social Media
Want to know how to grow your email list? Are you using social media to support your email list growth? If you're thinking of marketing tactics such as email and social media as two separate entities, you're missing out on a lot of benefits. In this article you'll discover tips for using social media to improve your email marketing. Listen to this article: What You Need to Get Started There are two things you ideally need to make most of the tips in…
How to improve your social media marketing ROI
Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making. Therefore, you can't prove ROI.
Why Use An Email Marketing Agency
At One Step Services, we use email marketing to promote our products and services. Typically, the job of creating and sending those emails belongs to me, the Communication Strategist. I consider myself a decent email marketer. I’ve read articles, I pay attention to the send reports, I keep our lists clean and organized. Plus, I have a great software program, iContact , to help me stay on top of everything. When it comes to keeping our current client base informed, my efforts do…
Embrace These Trends to improve video-marketing ROI
Boost your returns by understanding these behavioral and technological shifts. Trend 1: Growing audience engagement. Even in the age of ad blockers, people still watch more than 500 million hours of YouTube video daily. If you educate, help or entertain viewers in some way, 75% will share your content with others. Trend 2: Live-video popularity. …
Free Ways to Improve Your Email Marketing Campaigns
Never let your email marketing campaign plateau. Making a few small changes to your campaign could improve clickthrough and open rates.
3 Tips to Improve Your Email Marketing
It can be easy to forget the importance of email in a world full of social media marketing. Learn how to improve your email marketing with simple our tips. Email marketing can be difficult to perfect…
3 Ways to see Marketing ROI
One of the most common questions I get as a marketer from my clients, my business partners, my friends, and sometimes even my dog, is: How do you see your return on investment for marketing? I realized the reason people (and sometimes dogs) ask this question is because they have a narrow view of ret
How to Use Brain Science to Improve Your Email Marketing Campaigns
Here are 3 interesting ways you can use brain science to enhance the performance of your email marketing campaigns.
How to Measure Your Marketing ROI in B2B
One of the greatest challenges for marketers in the business-to-business (B2B) sector today is defending the value of their online marketing programs. This is because it''s difficult to justify spending money to generate clicks, downloads, page views, visits, impressions and links if they can''t be directly connected to the revenue generation.
4 Email Marketing Tips for Event Planners
Every dollar spent on email marketing results in a $39.40 return on investment. But that’s easier said than done.
Steal This: Three Email Marketing Tips from the Masters
A collection of the masters’ guidelines at DMA Advance, culled into three of the most surprising email marketing tips for you to try now.
How to Measure Your Direct Mail Marketing ROI
Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also…
What’s Hot (And Not) In Email Marketing
With this milestone, I started thinking about some trends I see that are hot, and ones that simply are not. I’d love to hear your thoughts as well! 1. Individual-level messaging It’s not enough to segment by demographics on a higher level; consumers expect personalized messages. What I mean by individual-level messaging is each message …
10 Ways To Improve Your Email Marketing Before Lunch
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
Here are 19 simple things you can do to improve your email open rates, clickthrough rates, and lead generation.
Top 25 Marketing ROI Metrics to Measure
Make sure you’re getting the most out of your marketing spend by understanding these top 25 ROI metrics for your business.
Successful Email Marketing 101
Email marketing is a vital tool for any business. Whether you’re a retail store, a business-to-business company or an online publication, there’s no doubt that email can be useful; IF you know how to use it correctly that is. In this blog series we will discover how to use email marketing in the most effective …