I recently spoke with Michael Brenner, CEO of Marketing Insider Group, and co-author of the bestselling book, "The Content Formula," concerning the current state of content marketing, and what to expect in 2017 and into the future.
Guide to Facebook Content Marketing
You must be logged in to post a comment "Working with One Step Services makes it easy for our small organization to increase our impact. When we need help with graphics & design or fresh ideas for our content or marketing, they are available – and they’re affordable and fast! We planned our first ever golf & gala fundraiser and their support made it […]" Dave Brodsky | Global Mission "One Step has created excellent marketing materials for our non profit, understood our…
Content Marketing in Business, What Is It?
What if you think about content marketing not so much for what it looks like but for what purpose it serves? Creating a strategic content marketing picture.
The 10 Commandments of Content Marketing
The 10 Commandments of Content Marketing | Content Marketing, Marketing Strategy
Content Marketing Advice
Tendo Insights provides advice on content marketing, content strategy, demand generation, thought leadership, and social and influencer strategy.
What is content marketing again?
Content marketing deserves a little more focus on what it is and what it can do for you. Content Marketing is a lot more than creating content for SEO.
How Important is Content Marketing? Very!
In the BtoB study, "Content Marketing: Ready for Prime Time," 47% of marketers indicated that the biggest challenge they face in deploying a more aggressive content marketing effort is lack of resources, closely followed a lack of ability to produce strongly engaging materials (46%) If you're not currently taking advantage of all that content marketing has to offer, you are likely missing out on a significant…
Content Marketing and SMBs: What’s Trending
We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small… [Read More]
How to Become a Content Marketing Expert
Authority is a content marketing training and networking community designed to accelerate your skills and success.
How to Swim in Content Marketing Waters
Everybody’s doing content marketing well - except publishers, who too often confuse it with marketing content. Charlie Rapple shares thoughts on getting it right.
How to Get Started with Content Marketing
Setting up the right content marketing strategy can be a stressful business, but we’ve put together this essential guide to make the process easier than ever!
How To Build A Content Marketing Strategy
Shweiki Media has teamed up with Michael Brenner, CEO of Marketing Insider Group, to present a webinar how to build a successful content marketing strategy.
Advice, Tips and Tricks for New Entrepreneurs
If you're interested in making the gamble, entrepreneurship can be extremely fulfilling.
20+ Minutes of Content Marketing Tips for Ecommerce
Content marketing for ecommerce can be more challenging than for lead gen sites, but there are plenty of tactics and strategies that can attract and convert customers. I recently had the pleasure of joining Arnie Kuenn from content marketing agency...
A Guide to Marketing Genius: Content Marketing [Infographic]
Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
Blogs or Books—What's Best for Content Marketing?
Blogs and books are the most effective media for expertise marketing, and even more effective when used together to blog a book
Content Marketing and Native Advertising: What's the Difference?
The recent buzz over the FTC native advertising workshop and its consumer warning about the potential for deception have some marketers scratching their heads about how to create content that won't get them into trouble. People have confused content marketing with native advertising in the past, and I'd like to clear things up
How to Promote Your Event With Content Marketing
Try these creative ways to use conference content to promote your event and start attracting attendees from Twitter, Snapchat, LinkedIn and more!
5 Essential Tips for a Successful Content Marketing Strategy
Here, we’ll outline some of the key areas that any content manager or strategist need a solid understanding of in order to run a successful digital marketing campaign.
What’s Wrong (and Right) With Content Marketing These Days?
After years of experts imploring them to become ‘independent content publishers,’ businesses seem to have done exactly that. Website Magazine reports that some 90 percent of B2B marketers in North America now use some form of content marketing, most frequently for customer engagement. What’s more, 60 percent of that group produces materials, such as blog …