SLIPPERY ROCK UNIVERSITY OF PENNSYLVANIA
SLIPPERY ROCK, PA:
Communication: Integrated Marketing
Check out Slippery Rock University's new and unique Integrated Marketing Communication program. IMC professionals help organizations create and communicate value to consumers
What the Heck is Integrated Marketing Anyway?
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm. To which, I generally received polite nods and the occasional more truthful – “What the heck is integrated marketing anyway?” Well, c’mon I would mutter, “everyone knows it’s a management strategy and meta-discipline […]
Top Trends + Integrated Marketing Strategies
By following these small business marketing trends and using these integrated marketing strategies, a killer combination is created that can't be beaten.
5 Real Examples of Integrated Marketing
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
Why Integrated Marketing is the Future
As marketers face mounting revenue pressure, a dizzying diversity of customers, markets, channels, and products, decreasing budgets, and siloed organizations, an integrated marketing approach is fast becoming the model of the future.
How to build an integrated marketing program
Is there a simple integrated marketing system? How do I know if my marketing is integrated? We'll show you how in this Tourism Currents newsletter post.
5 Tips to Create Integrated Marketing across Web, Mobile, Social and Email
Integrated marketing across multiple online channels or touch points isn’t some passing fad. In fact, it’s based on three of the most fundamental principles of direct marketing.
What is Integrated Marketing and Why Does it Matter?
Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting…
What is Integrated Marketing (Plus Some Great Examples)
What is Integrated marketing? This seamless marketing strategy is about ramping up the consumer experience and bringing in ROI.
An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters
To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success. Read on to think bigger about the direction of our industry, and learn what you can implement into your day-to-day work to reach your marketing goals.
Learn what integrated marketing can do for a business
The Pahl's Market success story shows what integrated marketing can do for a business. It’s fun to have played a role in increasing Pahl's sales.
Why You Need an Integrated Marketing Plan for Your Small Business
Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your
How to increase your SEO and organic sales leveraging integrated marketing
Adopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website.
Key Questions to Ask When Building a Strategic Integrated Marketing Plan
Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it…
The Benefits of an Integrated Marketing Campaign
Considering an integrated marketing campaign? Smart move.
Do I Need An Integrated Marketing Plan?
Marketing has evolved into quite the complex beast with a whole slew of platforms and channels to choose from, both online and off. Naturally with a dearth of options from email to social media, paid ads to your website, there is a concern over continuity and integration which begs the question; do...
