The Madrid native Alex Gallardo was named President of Sony Music US Latin in January 2019.
A graduate of the University of Alcalá in Business Management and Administration, he began
his music career as a guitarist and songwriter. He joined Sony Music Spain in 2003 as an A&R
manager, rising to become A&R Director in 2011 and overseeing a roster of more than 50 artists,
including La Oreja De Van Gogh, El Canto del Loco, and Malú. In 2012, he was appointed co-
Managing Director of Sony Music Spain, and in 2013, he relocated to Miami and was promoted