Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.
How to develop a data-driven marketing strategy
Data-driven marketing involves many parts. To create a data driven strategy, you first need to know how to establish an effective way to measure ROI.
How to develop a video marketing strategy for small business
Cisco recently predicted that by 2017, video will account for 69% of all consumer internet traffic. Define and develop your video marketing strategy using these 6 tips.
How to Develop a Perfect Content Marketing Strategy
The big misconception is that content marketing is blogging. While blogs are a major component of content marketing, they’re only a part of the bigger picture. In most cases, a blog is not the most lucrative form of content marketing.This is why I as...
How to Create and Manage Account-Based Marketing Content
Content is the engine of successful account-based marketing. See how to develop and manage account-based marketing content for your sales team and your prospects.
Marketing Strategies That Will Work in 2020
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Developing Your Content Marketing Strategy: What You Need to Know
In our first "Back to Basics" post, we discussed goals and mission statements. This week learn what you need to know to develop your content marketing strategy.
What are the steps to developing a search marketing strategy for my law firm?
Lawyer marketing expert Dan Stratford describes the steps needed for implementing a successful search marketing strategy.
Social Media: How Does It Fit Into Your Marketing Strategy?
Etna Interactive is dedicated to providing online marketing education and advice (www.etnainteractive.com). Medical practices have many big questions ...
Content marketing strategy Guide
To create an incredible content marketing strategy all you have to do is follow these steps. Our 7 step approach to developing a content strategy will help you create stronger content that converts more leads, accomplish all of your goals, and makes ...
How to Define Your Ideal Customer Profile for Account-Based Marketing
Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to develop……
How to Create Effective Account-Based Marketing Content
Effective marketers need ABM. Effective ABM needs great content.
How to Use Google Ads for Account-Based Marketing
Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot……
Account-Based Marketing Metrics: What to Track and Why
Account-based marketing (ABM) is a strategic approach to driving engagement with target accounts. Jon Miller, CEO and Co-Founder at Engagio, defines ABM as, “Intentional go-to-market activities tha…
Beginning with Why: Planning a Marketing Strategy
A successful marketing strategy starts with the question "why"? Gaining understanding of your product can help your business develop its marketing campaign.
People-based marketing: How Facebook is trying to compete for TV ad dollars
People-based marketing. Prepare to hear that term a lot more as Facebook develops ad targeting and measurement platforms like Atlas, LiveRail and the Audience Network. Facebook has shifted its focus from [...]
How To Develop A Social Media Strategy For Healthcare Marketing
In the past decade, social networks have evolved from “a nice to have” add-on to a necessity for healthcare marketers. If you haven’t yet integrated social media into your market…
How to Boost ROI With Account Based Marketing: Advice From Salesforce
Here’s how Salesforce's paid digital team strategizes, and how you can automate your audiences to create connected customer experiences across platforms — all in four easy steps.
How to Build a Powerful Accounting Marketing Strategy that Converts
Accounting Marketing Strategy: The best part of this guide is how extensive it is. There is a lot of powerful information for you to take action on.
What No One Tells You About Account Based Marketing
A new era of business marketing has begun with the advent of account based marketing. This B2B marketing strategy.....