Stites & Harbison Pllc posted Trademarkology | Benefits of Registration Stites & Harbison Pllc Old Town North - Alexandria:

Benefits of Registration

At the beginning of this new year, it helps to remind ourselves why we engage in this work, why trademarks matter, and, more particularly, why registration matters. Trademarks symbolize the goodwill of a business; they are the emblems of the brand owner’s reputation. Registrations strengthen and protection those important symbols.
The benefits of U.S. federal trademark registration on the Principal Register are many:
Prima facie evidence…

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