A brief overview of the top 5 direct mail mistakes with tips for preventing in order to get the best response rates from your B2B and B2C mailings.
Top 3 Direct Mail Mistakes
Over the last 25 years, I have seen a lot of direct mail mistakes.
10 Direct Mail Mistakes to Avoid. Are You Making These Mistakes Too?
Here are 10 direct mail marketing mistakes everyone makes. Don't be next!
The Top 5 Direct Mail Mistakes to Avoid
Are you producing or designing a direct mail campaign? Avoid making common direct mail mistakes by reading these 5 top direct mail mistakes.
How To Order Direct Mail
Step by step tutorial of how to order Direct Mail. Check out our Direct Mail FAQ here: support.printpapa.com/kb/c39/direct-mail-service.aspx
Millennials and Direct Mail
Millennials - the principal drive in our economy and how businesses engage with them. Infographic: Direct Mail and Millennials.
Top "Don'ts" for Direct Mail
When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more...
The Ultimate Guide to Direct Mail
One in two people prefer mail over email. It might be time to send direct mail to your prospects and customers. In this guide, I'll explain direct mail fundamentals, share examples of successful campaigns, and more.
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
This is a very common question our clients ask, especially the smaller ones. They need to know if they should A/B test. The easy answer is "yes."
10 of the best direct mail examples
Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.
Direct mail still rules in fundraising
Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…
What Are the Benefits of Direct Mail Advertising?
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
How to Write Direct Mail Copy
Your postcard design is an important part of your direct mail marketing success. Find out how to perfect the copy on your postcards to generate the best response.
Direct Mail Copywriting Tips
A business can measure the public's response to a direct mail marketing campaign almost immediately. If you send out 2,000 direct mail pieces about your product
10 Direct Mail Secrets
Direct Mail - Learning insider tips for creating effective direct mail marketing on a budget.
Direct Mail Marketing To Millennials
Many people thought direct mail was a bad way to reach them. However this has shown itself to be untrue: Millennials like getting mail!
40-40-20 Rule of Direct Mail Marketing
The 40-40-20 Rule was introduced in the 1960s by a very respectable direct mail marketing expert, Ed Mayer. He created this rule after 30 years as a direct mail advertising guru and it is still fol...
Direct mail How To guide
Reserve a copy of our direct mail guide, The Essential Guide to Direct Mail: Everything you’ve always wanted to ask.