Facebook Expands Mobile Geo-Targeting With "Place Tips"
The social media giant’s new feature will deliver location-based content for businesses.
Mobile Ad Fraud: The Way Forward
Christophe Collet, CEO of S4M , argues that the mobile marketing industry has tolerated fraud for too long, and introduces a new metric he hopes will drive fraud out, and efficiency up Despite the fast maturation of the mobile advertising market, ad fraud concerns continues to escalate and turmoil persist for advertisers. Simply put, advertisers can no longer turn a blind eye towards ad fraud or…
The Ultimate Guide to Planning a Mobile Ad Campaign
More people than ever are living their lives on smartphones. Your future clients are literally around the corner of your store. How do you plan an effective mobile ad campaign that can get them in your door? Many brands and businesses expect the use of mobile advertising will increase their sales. As an ad agency, your
How a Bad Mobile Ad Can Kill Your Advertising Campaign
It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, t…
Why AI Will Disrupt Mobile Advertising, Analytics
Voice interfaces are the new frontier for advertisers. With Google’s recent release of Duplex to conduct natural conversations and carry out “real world” tasks, and the increasing consumer adoption of Alexa, Siri and Google Assistant, voice interfaces are becoming more accessible.
Analytics: What’s New in Business Intelligence, From Mobile to Big Data
Companies have long leveraged customer data to increase engagement, drive sales and add to the bottom line. Typically, historical data was used to determine what actions had already taken place and the factors that contributed to those actions. A company would then build its next campaign or marketing strategy based on these historical factors.
Media Buying Trends for Mobile: Display Ad Formats
Desktops to laptops, laptops to tablets, tablets to phones—the way viewers consume digital advertising has moved drastically from their office or home computer to devices in the palm of their hand …
AT&T Expands Mobile 5G Rollout: Here's What to Expect
What kind of changes will 5G bring? When should you make the commitment to switch to 5G? How long will it take to notice a difference in speeds? The answers ...
With 10 installations, Inkmaker seeking to expand
Italy-based Inkmaker, the manufacturer of printing ink dispensing system, is showcasing various ranges of its ink dispensing systems available for Indian market...
Advance Auto Parts Targets DIY-ers on Expanded Mobile Tour
Advance Auto Parts is hitting the road on a mobile tour that will visit more than 30 events and festivals, driving awareness for its Speed Perks program.
Digital ad spend, consumers' concerns and the mobile industry: 5 killer stats to start your week
We arm marketers with all the numbers, stats and data points they need to prepare for the week ahead.
Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know
Programmatic ad buying and selling is changing the mobile advertising landscape.
U.S. Cellular expands LTE footprint in 10 states
The carrier expects to offer 4G LTE connectivity in 98 percent of its footprint by year end.
Marketing Stars' Top Mobile Apps
DMN's 40 Under 40 Award winners swear by their favorite productivity apps.
IBM Invests $100 Million To Expand Design Business
In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world.
Why This Auto Repair Franchise Expanded to Nigeria
OMAHA, Neb. (AP) — The economy expanded in nine Midwestern and Plains states last month despite mounting concerns about tariffs and trade skirmishes, according to a report released Thursday.
OpenTable Expands Mobile Payments To New York, And Soon, 20 More Cities
OpenTable is now expanding its mobile payments service to a number of restaurants in New York, and it plans to introduce payments to 20 more cities before the..
For companies ready to expand, Mobile Chamber hosts lessons on international trade and exports
The Mobile Area Chamber of Commerce will host a series of international trade seminars aimed at companies who want to exports to foreign countries. The next session titled "Logistics and Documentation" will be held on March 7.
Why Potomac's Expanded Glenstone Is Worth the Trip
The 204,000-square-foot new exhibition space is just part of the experience.