Account Executive - Mikel Davis
Call Mikel at Work (865) 212-4609 or Cell (865) 964-4538 for more information about advertising. Follow the link to learn more about him.
Account Executive - Erik Ainge
Call Erik at (865) 212- 4520 or email him at Erik.Ainge@cumulus.com to learn more. Follo
Snapchat is going back to its roots with a retooling that boosts personal messages and lowers visibility for Discover publishing partners.
The vast majority of advertising’s influence on us is subconscious. How can advertisers do this?
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.
Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow u…
Ten key points from Ad Age's 200 Leading National Advertisers report. Companies are doubling down on digital and eliminating unnecessary marketing costs.
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
As tuition fees climb to record levels, higher education institutions are bringing in aggressive new marketing tactics
Search provides access to a vast and interested audience and understanding how people search at different points in their purchase journey opens the door for brand marketers to engage this new audience. Leading advertisers are using search to capitalize on new and existing consumer trends, driving awareness and sales at just the right moments.
If you're looking to start grow your partnerships right away, be sure to read on for expert tips and advice for growing your affiliate relationships - just in time for Q4!
As more companies announce major diversity and inclusion initiatives, big brand marketers continue to rethink their strategies on how to better represent multicultural America in their advertising. Those efforts are
Smart content is a powerful value proposition for advertisers who are looking to reach the right audiences with the right messaging at the right time.
Out of home is growing in popularity and success rate for advertisers and marketers who are combining that with hyperlocal messaging for ever more success.
As more and more advertising floods the marketplace, many advertising agencies have been forced to find more "cutting edge" ways to attract consumer attention.
Can advertisers trust Youtube to properly disperse their ads? The video platform has been under fire regarding issues with ad placement and its algorithms.
Minteye is marketing an ad format that allows consumers to slide a bar to skip the pre-roll, but as the firm is discovering, the skippers are four times more likely to click through to the product's<br>Web site than those who see the whole commercial. That's still not a whole lot of people -- but it's better than the alternative.
Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.