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2018 SALES SCOREBOARD: The view from a safe plateau
No one expected it, but U.S. light-vehicle sales actually rose in 2018. Here are some notable numbers from a notable year.
How to Get Past the Sales Enablement Plateau and Climb the Next Mountain
Sales enablement’s growth rate is flattening out. And the percentage of organizations that are highly successful with sales enablement is not growing. This article discussed the plateau effect in various areas.
How to Manage a Sales Plateau
Sales plateaus also have a way of creeping up on companies, whether they’re large enterprises or small and medium-sized businesses.
How do Micro-Influencers View Brand Partnerships? [Report]
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses.
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The Dreaded AdWords Plateau and What You Can Do About It
Are you taking PPC campaigns to the next level? In this episode of Call to Action, we explore AdWords tactics that'll push you off the "AdWords plateau."
How are organisations integrating the single customer view?
Customers have assumed the position of power in their relationship with brands.
Tips to Turn Views Into Sales
One of the key reasons a website is more productive has to do with the overall site architecture. I am referring to the way the site is...
The Advertiser’s Guide to Viewability
In this short guide, we've identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.
How McKinsey Views The Role Of The Funnel In Marketing Strategy
How should funnel marketing strategy be approached? McKinsey consultants call for the right blend of creativity and analytics.
Single customer view: What questions can it answer?
In today’s competitive marketplace, ecommerce companies need to capture a 360-degree picture of their potential consumers and create a
Infographic: Why viewability is the wrong metric for retargeting
Your ads are CLIO-worthy, with the creative and copy top notch. Naturally, you want the highest viewability numbers for them but wrong metric, marketer. High viewability actually limits reach and hides ads from the gaze of valuable customers. So, as enticing as it may sound, chasing after viewability will cost you (literally — highly viewable inventory for retargeting campaigns costs 92 percent more than the RTB average) the very eyeballs you're after. Sponsored content by SteelHouse
Why the single customer view is fundamentally flawed
The single customer view (SCV) has become a Holy Grail for marketers trying to
The art of integration: How to obtain a single customer view
Research indicates that marketers are still lacking a whole customer view, yet without one they are unable to take customer interactions to greater dept
How to Get a Customer 360 View for a Personalization Initiative
Customer personalization is the way forward in this competitive business landscape. With giants like Amazon, Netflix, Spotify, banking on hyper-personalization,…
How Demographics and Technology Impact Viewing Habits
Determining which online device belongs to which family member is a crucial step in marketing, writes Benjamin Reid of Elasticiti.
How you can truly achieve a 360 degree view of your customer
This blog explores how you can truly achieve a 360 degree view of your customer regardless of all the different department touchpoints.
How to 24X Your LinkedIn Post Views in a Single Day
If you’re not getting views on your LinkedIn posts, you’re losing business. How do I know that? 80% of B2B leads come from LinkedIn. That means if your audience isn’t engaging on LinkedIn, you’re missing out on thousands of potential leads. And missing out on leads is never good for the bottom line. LinkedIn can …
Why Ad Viewability Matters More Than Above-the-Fold Targeting
What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting?
How to Create a Filter to View the Active Marketing Contacts in Creatio
If you're using Creatio for marketing the amount you pay to send bulk emails is based on the number of
How SMS and a 360-degree customer view are helping Vinomofo retain customers
Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
