Results for Direct Marketing

Direct marketing is a sales technique of approaching potential customers directly. Often controversial, direct marketing can even...

For those of you that couldn't make it to our Lunch & Learns, here is Step 2 of Joe Contrino's 10 Steps to an Effective Direct Marketing Campaign.

Mass marketing is inefficient and expensive. Would it not be great if you could cut out the middleman and advertise…

Direct mail is a media for direct marketing that is cost effective.

Direct marketing could be a key component of your overall marketing strategy, but do you know everything you should about it?

Have you started your direct marketing efforts? Denise O’Berry shares 5 tips you can use to implement a direct marketing strategy in your business.

It's time to do some spring cleaning on your interactive direct marketing programs. Check these spots for cobwebs.

How personal is too personal in direct marketing? Here are some creepy examples to avoid.

Here's an analytical view of a direct marketing campaign showing you how adjusting any one of five levers can impact your results.

Clarity Consultants, a top creative staffing company, shares tips you should know to run great direct marketing campaigns.