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Latest content in Scotts Valley, CA

When I was growing up, back-to-school shopping equated to a few pairs of clothes, a handful of college-ruled notebooks, and a new backpack. (Note: These was during the age of dial-up internet and w…

The long summer days are coming to an end soon, which means that back-to-school season is almost upon us. While back-to-school shopping might be a source of excitement for the little ones who are l…

A California start-up wants to “redesign the entire end-of-life experience.” The answer to “eternity management”? Forests.

The largest of house-infesting cockroaches, American Cockroaches usually enter homes through pipes or drains.

Autotune just got more powerful guys. Let's dive in and find out just how far it's come! Get yourself some merch: teespring.com/stores/roomie-officia...

Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email
But generally, personalization means using customer insights including but not limited to their behavioral pattern or demographic information to increase the relevance of our content. When done well, personalization…

Tiffany shares her story on why she's a hospice nurse and works at Hospice of Santa Cruz County

The National Pest Management Association shares tips to avoid contact with hitchhiking pests during Bed Bug Awareness week
FAIRFAX, VA (May 29, 2019) – As the busy travel season commences and families finalize their vacation plans for summer, experts at the National Pest Management Association (NPMA) are warning vacationers to remain vigilant during Bed Bug Awareness Week, this June 2-8. An annual observance recognized by Chase’s…

My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many poster…

Learn how to check for and avoid bed bugs while traveling during the summertime with these helpful tips. Click the link above to learn more about bed bugs.

wednesday 9:00 AM 9:10 AM
Talk / Stage 1
Founder & Executive Director, Social Media Week
Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW
In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations…

One of the best ways to build trust with your audience is by opening a two-way communication channel.
Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.
When you’re on the business side of this interaction, there’s a problem (and it’s not quite obvious): these platforms dictate the rules of your engagement with the users.

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most.

Copywriting and SEO can’t be viewed as two separate endeavors. They’re closely connected, and you can’t be successful in one area without emphasizing the other.
Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success. In this article, we’re going to focus on the most common blunders and how they can be remediated.

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned.
What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.
Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

Friends of the Garden members Presale & Silent Auction:
(member presale - $25 donation at the gate)
The Silent Auction features rare and unusual plants donated by local gardeners and nurseries and finger food. Family memberships available at the entrance for $25.
May 11, 2019 (Saturday), 9 a.m.-2 p.m.
Public Plant Sale
Public Plant Sale

Though being an influencer looks easy and glamorous from the outside, those of us on the inside know it is anything but. Building an audience and putting out great content that people respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you want to see…

This all-girls, all abilities 8-week mountain bike program focuses on fun and games, improving skills while riding trails at Deleveaga Park in Santa Cruz.

AIOps (artificial intelligence for IT operations), is a relatively new industry term that is increasingly being associated with a new breed of IT management vendors. However, nearly all AIOps companies did not start with fully-fledged AI capability from the outset – they have all evolved from network monitoring, application monitoring, service desk or infrastructure monitoring.

When marketing and sales work together in close alignment, they can help companies close 38% more deals.
Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth.
Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools.

The car show begins with registration at the Santa Cruz Beach Boardwalk. Show participants then engage in a police-escorted cruise along East Cliff Drive to Capitola. The cruise will then travel to Skypark Park in Scotts Valley where cars will be displayed to the public
Registered cars will be judged, and the best two cars in each category will be honored with a plaque. In addition, one participant will receive the Chief's Choice award for Best in Show and their vehicle will be…

Celebrating the 20th Anniversary
Artist Application is Now open
The Scotts Valley Art, Wine & Beer Festival is a two-day event held in a beautiful open park setting on the expansive lawn at Skypark in Scotts Valley. In addition to the fine art, there is delicious cuisine, live music, a Kids Fun Zone and the area's most prestigious wineries and award-winning micro-breweries pouring their best. The…

Autotune access is the newest edition of autotune plugin by antares. In this tutorial Reid Stefan realest puppet in the game reviews Autotune Access and does...

Saving Democracy, a bipartisan panel discussion at Cabrillo College, March 21, 2019.

Non-volatile memory express (NVMe) is among the most hyped storage technologies of 2019 – and for good reason. As previously covered by Storage Switzerland, NVMe’s ability to increase queue depths …

NVMe storage systems and NVMe networks promise to reduce latency further and increase performance beyond what SAS based flash systems and current networking technology can deliver. To take advantag…