Results for Holding Companies

Forrester is out with a new report on the big data assets that the ad-marketing holding companies have been acquiring and building over the past couple of years. But To remain relevant, they need to do more.

Software standardization can unlock profits and improve operational efficiency at agency holding companies. Learn why it's important and how to do it in this new guide.

Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass of the industry, but a back-of-the-envelope analysis by Research Intelligencer analysis of some current industry estimates shows that the Big 5 (WPP, Omnicom, Publicis, Interpublic and Dentsu) represent roughly half of all advertising and marketing spending. Our calculation was derived by adding…

Masayoshi Son, as CEO of the world’s biggest technology investor, tries to make connections between companies in which SoftBank is invested in order to promote their businesses.

Roku said it saw "more than doubling" of ad impressions and increased activity from traditional TV brand advertisers. The "six largest [media] agency holding companies more than doubled their investment" year-over-year, while also "committing to significantly larger 2021 upfronts with Roku."

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pierre-Marc Diennet, director of product innovation at Lotame. The current value of agency holding companies is their buying power. They achieve volume pricing by buying huge swaths of inventory in advance and... Continue reading »

Not so long ago, most agencies offered an integrated service that covered both media and creative services. Then, as clients pushed for greater buying efficiency and more strategic decision making, (and holding companies smelled opportunities to grab larger pieces of the pie) the disciplines became decoupled.

From an accountability perspective, the IPG CEO's comments about a single (albeit large) media seller should apply to all entities throughout the paid media ecosystem -- including media agencies and holding companies.

If you want to work with a supplier who will work with you as a partner so both parties can benefit, you have a better chance of this with smaller, family-owned businesses than large holding companies.

Traditional hiring methods could be holding companies back from finding top talent, according to a report from Upwork.