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Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you have come
If all these benefits of setting goals are true, how can goals be of no value? Goal-setting is a tool, and like any other…

CST Industries, Inc. the world’s largest and leading bolted tank and aluminum dome & cover manufacturer was recently a proud sponsor of NRWA’s 20th Anniversary Great American Water Taste Test. The national competition was held on February 6th, 2019 in Washington D.C. as part of the annual Rural Water Rally. CST would like to congratulate Tahlequah Public Works Authority of the Oklahoma Rural Water Association for winning this prestigious industry accolade.

It’s no secret that the paper market is volatile; in fact, it has become increasingly unstable. Wood pulp costs continue to jump and impact paper prices. Mills have closed due to exorbitant raw material costs, among other factors.

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of press releases, emails, and media appearances that they conduct. It is the lack of communication and engagement with the recipients. If they do not understand why they should buy your books, they won’t…

The Value Pyramid portrays the objective and subjective influences on the B2B book buying process that are important to understand in order to make a sale.

Before you brainstorm, make sure that what you seek focuses on the right question and solves the real problem. There are two steps that must occur first...

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable
There are four competing concepts under which publishing companies can conduct their marketing activities. These are…

It’s no secret that Sheridan is dedicated to the scientific publishing community. This commitment is most strongly evidenced through Sheridan’s long-term and significant involvement with the Council of Science Editors (CSE). Through the years, Sheridan folks have held board and leadership positions, served on committees, and presented many courses to the CSE body. We’d like …

Our first single barrel of 2019 has just arrived! Freshly frostbitten and carefully arranged, we have just 168 bottles of this pick available for our customers to enjoy. Dubbed "XXXI," this barrel is in honor of our 31st year in business, though we're now quickly approaching 32
The single barrel program for Elijah Craig has changed quite a bit since we made our first picks and bottle ages are now typically between 8 & 9 years of age. We're just shy of a…

Have you ever wanted to do a quick calculation to determine the impact on the weight of your publication if you were to change your page count, the basis weight of your paper, or your trim size? The following formula allows you to calculate the total weight of the text pages (this calculation assumes you …

New blog feature! The Million Dollar Idea posts will share the best revenue ideas from the recent Niche CEO Summit. Up first: community events!

CHECK OUT THE NEW SHOWROOM ADDITION IN INDIANAPOLIS 2019 Golden Tee, Silver Strike and PowerPutt. Come out and give them a try today! bit.ly/2RRDJs6

Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by Dan Poynter), or pricing their book at what “feels right.” These choices …