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Rethink how best to structure your creative for maximum impact time by being brave and rejecting consensus practices.

Mills River Presbyterian Church is offering a variety of Christmas events this month that are designed to both celebrate the season and draw people to the

Blue Ridge Prison and Jail Ministries will spread Christmas joy at the Henderson County Detention Center this weekend, and families of inmates

Incoming rain and warming temperatures may spell the end for the snowfall that has blocked roads, cut off power and closed schools in Henderson County for

B2B has been slow to realize the value of speaking to consumers in increasingly human, authentic ways. B2B marketing still has a tendency to speak to buyers in “sales-talk” that can feel impersonal. For brands to win back trust, they need to follow the lead of B2C and humanize their marketing.

Sweet and Spicy BBQ Rub
1⁄2 stick unsalted butter
1⁄2 cup light brown sugar
8 ounces Unicoi Preserves Salted Caramel Peach Spread
Kosher salt
Remove ham from packaging. If your ham comes with a
packet of glaze, either save for another use or discard. Blot the ham dry with paper towels
Score the ham vertically 4 – 5 times, 90 degrees opposite from the spiral slices. This allows the glaze to penetrate the interior of the ham when applied later.
Season the outside…

Of all the buzzy topics in marketing right now, perhaps none is buzzier than AI. Artificial intelligence has captured the…

The holiday eating season is upon us. Don't panic. Here are 10 easy ways to enjoy the holiday season without gaining weight.

Who else is more deserving of the first ever Carol Burnett Award for Lifetime Achievement in Television?

You can post new content about your business online every day, but it's not doing any good if nobody engages with it. Members of Young Entrepreneur Council offer advice for creating content that captures views.

Even the mean old Grinch has to plow his way out of trouble in Boone, N.C.

December 04, 2018 |
Whether your family caps gift values, you're secret Santa-ing, or you're looking to get quality gifts without breaking the bank, Mast Store has a baker's dozen of our top sellers under $25 that will still have you holding steady in your spot as #1 gift-giver . . . and we tacked on our top 5 that are just a few dollars more in case you want to stretch that budget a bit
These Handwarmer Mugs are a customer favorite.…

Most businesses have recognized the need for a digital presence and eagerly lead people to their customized homepages. While homepages…

Liven up your holiday season with Mast Store's Christmas Socks Two Pack. Made of a cotton, wool and nylon blend, these heavyweight ribbed knit crew socks are great for everyday wear, whether you're out last-minute shopping or hanging out while decorating the tree. Each pack comes with a red pair of socks with a green heel and toe, and a green pair with red heel, toe and trim at the top. Wear green one day and red the next, or be a mischievous…