Results for Advertising Direct Mail

The tactile nature of direct mail is a huge asset when used correctly. So, to get the most out of our direct mail we should add texture to quickly engage prospects and customers.

With ever increasing attention being paid to the environment, your direct mail needs to reassure people that you care about the environment too. There are many options now to convey your commitment to the environment in your direct mail besides asking people to recycle.

There are plenty of statistics that prove direct mail is still the better option over email. So before you create your direct mail strategy, here are six things to avoid when planning your next campaign:

Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan and Execute a Direct Mail Marketing Campaign” examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items th...

The digital age is upon us. No more are the days that you drive through a neighborhood to see children playing outside. Instead, everyone is inside playing video games, posting, connecting, tweeti…

Two new sustainable direct mail products from IWCO Direct are a win for clients, a win for our company, and a win for the environment.

Direct mail is far from obsolete, and investing in it could save the USPS.

Who said direct mail was boring? Click to find out more.

Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of bank or credit union marketing …

Direct Mail Marketing or Digital Marketing?One of the questions I often see debated in Fitness Marketing is:"What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?"Each side of the issue has its fervent supporters. Many of