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Data-driven marketing is still maturing in organizations all over the world. For advertising agencies, that represents a tremendous opportunity to expand their business and to improve loyalty from their customer base. However, data and analytics leaders from these agencies must take the lead to build new competencies in order to gain business advantage. This webinar discusses how to tailor a data and analytics strategy to support new demands from the market.
With the spread of COVID-19, working from home has gone from a job perk or a way to hire talent outside your home market to a public health issue. While marketers have traditionally been adept at working from home, it may be new to you. Or you may now have to work with colleagues who aren’t used to working remotely. To help, today’s article provides 41 Work-From-Home Tips for Marketing Departments and Advertising Agencies. Read on for tips about office setup, tools, security…
Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, only about one-in-four agencies (24%) trust programmatic to properly execute ad orders, with one-third saying they are still "unsure" if they trust the tech.
We’re an advertising agency that can conceive, write and design advertising for businesses where industry knowledge matters.
This video is an interview with Michael Gass, author of www.fuelingnewbusiness.com (A blog about ad agency new business) at the offices of McDougall Interactive. I have helped a number of ad agencies. I’ve been doing consulting work, fueling ad‑agency new business through social media for six years now. I’ve carried about 130 agencies through this... Read more »
More than 50% of women in advertising have faced sexual harassment at least once in their careers, according to a new study by the American Association of Advertising Agencies.
Advertising agencies are for the 1st time using Instagram more frequently than Twitter for ad campaigns, a survey released Thursday showed.
The future for traditional advertising is where AI, machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place.