As a small business owner, an entrepreneur, the new marketing manager at a thriving company, you may be wondering how…
“Get me some PR” Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or……
If anything, it's the other way around. Marketing and advertising are morphing more into public relations.
Public relations (PR) is a topic where you either know what it is, think you know, or have no earthly idea. For law firms, how you approach PR can significantly impact your reputation and eventually revenue. So, here are some of the basics and what they look like in action. Legal PR 101 What every […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker …
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to r…
By Jennifer Vishnevsky, BusinessNewsDaily ContributorNovember 16, 2011 05:38 pm ESTMOREIntroSocial media often gets all the credit for helping small businesses promote themselves without spending on expensive advertising or marketing campaigns. Despite the popularity of social media marketing, there's still a place for good old-fashioned public relations for companies of all sizesJason Keith, a small business blogger and senior communications manager at…
R is a great way to build your brand without the expensive costs of traditional advertising. More companies are considering and hiring PR firms...
How PR can help your brand succeed in an advertising-saturated marketplace.
Before you start driving, you must know your destination to get to the right place. The same is true when it comes to your PR strategy!