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There’s a big difference between self-publishing a book with the hope of selling a few copies and taking the decisive—and potentially pricey—step of hiring a professional publicity firm.

Content from a total of 15 titles under SPH Magazines, including popular titles such as Her World and Menâs Health, will be available under this initiative.

The Value Pyramid portrays the objective and subjective influences on the B2B book buying process that are important to understand in order to make a sale.

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable
There are four competing concepts under which publishing companies can conduct their marketing activities. These are…

KANSAS CITY, Mo. -- A dog might have just saved a young boy from a Kansas City house fire on Thursday afternoon.
The fire broke out near 50th and Agnes a little before 4 p.m., firefighters say the boy had just gotten off the bus and was standing on his front porch when the home caught fire. Neighbors were then alerted to the fire by the dog running across the street with its leash on fire.

Indoor swimming pool offering swim lessons, fitness classes, swim team, birthday parties and open swim.

Before you consider new marketing tactics and platforms, focus on understanding your goals and assessing your resources.

Learn how a home standby generator system works with this Briggs & Stratton guide. Whether you are home or away, a premium standby generator system will keep...

03/01/19 - Kansas City, MO – CST Industries, Inc. the world’s largest and leading bolted tank and aluminum dome manufacturer is proud to announce the 2018 Dealer Awards winners for outstanding sales and service. The Award Ceremony was held on Monday, February 25th in Cape Coral, Florida.

Welcome to Adopt A Highway Litter Removal Service of America, We are a marketing and management company for Sponsor-A-Highway programs throughout the US.

Critics say the shape of the memorial is religious and should not be on public land; Kelly Shackelford, president of First Liberty Institute, and Kevin Bartlett, national judge advocate of The American Legion, say veteran memorials deserve protection, regardless of shape.

In recent years, the online book trailer has emerged as a key element in the marketing strategy of publishers.

CST Industries, Inc. the world’s largest and leading bolted tank and aluminum dome & cover manufacturer was recently a proud sponsor of NRWA’s 20th Anniversary Great American Water Taste Test. The national competition was held on February 6th, 2019 in Washington D.C. as part of the annual Rural Water Rally. CST would like to congratulate Tahlequah Public Works Authority of the Oklahoma Rural Water Association for winning this prestigious industry accolade.

It’s no secret that Sheridan is dedicated to the scientific publishing community. This commitment is most strongly evidenced through Sheridan’s long-term and significant involvement with the Council of Science Editors (CSE). Through the years, Sheridan folks have held board and leadership positions, served on committees, and presented many courses to the CSE body. We’d like …

Our first single barrel of 2019 has just arrived! Freshly frostbitten and carefully arranged, we have just 168 bottles of this pick available for our customers to enjoy. Dubbed "XXXI," this barrel is in honor of our 31st year in business, though we're now quickly approaching 32
The single barrel program for Elijah Craig has changed quite a bit since we made our first picks and bottle ages are now typically between 8 & 9 years of age. We're just shy of a…

Fake content is getting some attention thanks to Facebook and Google. But another problem digital publishers need to deal with is a big one: advertising fraud. Ad fraud is pervasive in the publishing industry, and it’s likely affecting you. Fraud When marketers buy advertising, they’re paying for human interactions. However, more and more often, those …

This webinar will reveal highlights from a study conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) that evaluates the value and transformational potential of digital printing for magazine publishers, including the ways they are currently using digital printing, challenges faced in adoption, potential for innovation, and level of understanding of digital printing capabilities.